Facebook has anonymously launched a new photo-sharing
app in China in a new effort to make inroads in the world's most populous
country.
China's
ruling Communist Party controls internet traffic across the country's borders
and tries to keep the public from seeing thousands of websites including
Facebook.
The
app, called Colorful Balloons, was launched in China earlier this year and does
not carry Facebook's name. Facebook confirmed on Saturday that it launched the
app.
The
social media company's connection to the app was first reported on Friday by
The New York Times, which said it was released in China through a separate
local company.
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