BEYOND DIGITAL MARKETING, OTHER FORMS OF MARKETING STRATEGIES TO LEVERAGE ON

 

It is quite interesting to know that there are still a lot of marketing strategies that are in existence beyond digital marketing. These marketing strategies are also beneficial to companies and just like digital marketing, they also drive a huge traffic of customers to these companies. Let’s discuss some of these marketing strategies which can be utilized by companies –

1. Affinity Marketing – This form of marketing is also known as partnership marketing. It is believed to be one of the effective marketing strategies aimed at uniting businesses together. However, this form of marketing is ideally suited for companies that are not in the same industry or perhaps having the same competition. For instance, a company that is into fashion designing cannot carry out affinity marketing with another company that is also into fashion designing. There must be conflict of interest. However, if a company that is into fashion designing decides to engage in affinity marketing with another company into cosmetics, there will be less likely any cause for conflict of interest. Affinity marketing is best suited for complementary industries. For instance, if a customer walks into a fashion design shop and sees a flier or mini show glass where cosmetics is marketed, it will most likely be of interest to the customer because the products are all in the same like of beauty.
2. Agile Marketing – Just as the name implies, this form of marketing deals more on flexibility of the company towards the adaptation of marketing adverts based on certain events or situations which may arise during the course of business. For instance, if there is a trend about a certain government action which people are massively reacting to, it would not be out of place to think of an advert that would refer to such event to attract public attention.

Learn more:  https://leadwebpraxis.com/beyond-digital-marketing-other-forms-of-marketing-to-leverage-on/