How Does Machine Learning Impact SEO?

Search engine optimization has evolved far beyond keyword stuffing and basic backlink strategies. Today, search engines rely heavily on artificial intelligence to interpret intent, rank pages, and deliver better user experiences. At the center of this evolution is the impact of machine learning on SEO, which has reshaped how websites are evaluated, optimized, and discovered. Rather than focusing solely on technical tricks, modern SEO now demands a deeper understanding of user behavior, content quality, and predictive analytics driven by intelligent systems.

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