Ranking on Google is no longer just about keywords and backlinks; it’s about trust, credibility, and value. This is where E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) comes into play. Google uses this framework to evaluate the overall quality of content and determine which websites deserve visibility. As search engines become smarter, businesses that ignore quality signals risk losing traffic, conversions, and authority. Understanding how E. E. A. T works is now a foundational requirement for sustainable SEO success.
Learn more: https://leadwebpraxis.com/e-e-a-t-in-seo
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